Hi, I’m a StumbleUpon addict. (I just moved across the country and still haven’t made friends - a girl’s got to entertain herself somehow). And this is probably one of the coolest sites I’ve come across yet, as far as online shopping goes:
At first glance, you figure “Oh, it’s another one of those vintage-y clothing sites with overpriced junk for hipsters”. Ok, yes, it’s a little pricey for me but I am cheap. And this stuff is actually awesome and unique.
As the proprietor puts it on her About page, her designs are about “perversion with a touch of class.” Every piece at first glance seems to be just another pretty, dainty thing. But look closer and you’ll see some sassy phrase embroidered or tagged on it, usually involving profanity.
A pretty empire waist top with delicate flower embroidery slyly proclaims “I ain’t your fuckin’ sweetheart”. A little too bold for you? How about one a tad more subtle, one that simply says “Boys” in a beautiful script, with embroidered tally marks?
And this gem is definitely one of my favorites:
Check it out/buy it here: http://www.lochers.com/collection3.html
If you can’t see, the sweet birdies are “Cute Little Fuckers”. These ballsy phrases are so inconspicuously incorporated that even on the site, you have to take a look at one of the zoomed-in photos to actually read what it says. And the pretty embroidered fonts are so deceivingly cute that you still aren’t sure you actually read what you thought you did.
If even the subtlety of the embroidered designs on the tops are still a little too boisterous for you, never fear! The site also includes incredibly cute jewelry, purses and even iPhone/iPod covers with the signature sassy statements. From what I can see in the descriptions all of these accessories are handmade, which is really great and I can see how that contributes to the cost. Also, she is based in Paris, which probably has its own “fancy coolness” tax or something.
This purse here: http://www.lochers.com/purses7.html
But most importantly, the accessories remind you that you are the shit, or that you are fucking gorgeous, or even ask someone to kiss your ass with vintage flair. A cute clutch can make sure that you only spend your money on essentials like shoes and booze, and to “let the bastard pay this time”. Basically, every item I came across got better and better. Especially with the purses and cute lipstick cases that let you customize with your choice of awesome saying.
This necklace here: http://www.lochers.com/accessories4.html
If I weren’t really poor (y’know from moving across the country) and if I wouldn’t feel really guilty buying myself presents around the holiday season, I would be all over this stuff. It’s absolutely lovely, and I am actually a big fan of swear words. And I would love to be able to wear something that discreetly told people to bite me, because secretly I am a jerk. In general I find even the whole being a female thing to be an exercise in balancing contradictory elements, so I am all about the class + sass = awesome formula that she has going on here. And the fact that she is essentially marketing her creations as something both feminine and fun, rather than trying to make some pretentious “statement” is pretty great. Too bad it couldn’t be classy, sassy and cheap. Or maybe I should just get that purse up there? It is only money, right?
